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Section

Fashion.

SUNCUN brings the poetry of Chinese craftsmanship to London Fashion Week
Fashion
Fashion·08 October 2026

SUNCUN brings the poetry of Chinese craftsmanship to London Fashion Week

SUNCUN presents Dreams Borne on the Wind at London Fashion Week, blending Tang dynasty embroidery with contemporary tailoring for Spring/Summer 2027.

Eight designers, eight perspectives: Flair Fashion brings new voices to London Fashion Week
Fashion
Fashion·08 October 2026

Eight designers, eight perspectives: Flair Fashion brings new voices to London Fashion Week

Flair Fashion's Spring/Summer 2027 showcase brought eight emerging designers to London Fashion Week, from wearable tech to sustainable couture.

Forecast: Fashion - the October edit
Fashion
Fashion·07 October 2026

Forecast: Fashion - the October edit

October fashion edit features five weather-ready coats from Holland Cooper, Karen Millen and Welligogs that balance protection with polished style.

Beyond trends: Gunda Hafner believes beautiful clothes should begin with the woman
Fashion
Fashion·24 September 2026

Beyond trends: Gunda Hafner believes beautiful clothes should begin with the woman

Gunda Hafner designs clothes that support the woman, not dominate the room. Her silk, linen collections prioritise fabric intimacy over fleeting trends.

Janie and Jack goes to the dogs for autumn
Fashion
Fashion·19 September 2026

Janie and Jack goes to the dogs for autumn

Janie and Jack launches autumn collection with houndstooth, riding boots and canine motifs across its English countryside-inspired childrenswear range.

Taiwan’s decorative tiles find a new life in London
Fashion
Fashion·19 September 2026

Taiwan’s decorative tiles find a new life in London

Taiwanese decorative tiles become wearable art as fashion label BOO and artist Yung Hsuan Wang reinterpret architectural heritage at London Design Festival.

Ray Chu takes Taiwan to London Fashion Week
Fashion
Fashion·19 September 2026

Ray Chu takes Taiwan to London Fashion Week

Ray Chu debuts Spring/Summer 2027 at London Fashion Week with Sambucus flower-inspired tailoring, Swarovski crystals and gender-fluid design rooted in Taiwan.

The Zurich shop built to be temporary that is still standing 20 years later
Fashion
Fashion·17 September 2026

The Zurich shop built to be temporary that is still standing 20 years later

FREITAG's Zurich container tower opened in 2006 as a temporary shop on rented land. Twenty years later, it's still standing—and still selling.

Fashion week’s latest accessory comes in a cup
Fashion
Fashion·14 September 2026

Fashion week’s latest accessory comes in a cup

atis and SheerLuxe launch £8 limited edition shake for London Fashion Week, blending collagen peptides, berries and oat protein across restaurants from September 14.

Rocket Dog brings its Noughties signatures into a new season
Fashion
Fashion·07 September 2026

Rocket Dog brings its Noughties signatures into a new season

Rocket Dog returns for AW26 with Noughties-era boots and trainers as the Californian brand finds new relevance among Gen Z shoppers rediscovering 2000s fashion.

Josie Ryan paints the wildlife she refuses to let us forget
Fashion
Fashion·02 September 2026

Josie Ryan paints the wildlife she refuses to let us forget

Josie Ryan paints wildlife portraits with conservation at their core, directing 30% of pangolin artwork proceeds to Namibian foundation efforts.

M&S offers £10 reward as it targets Bank Holiday rush for schoolwear and autumn fashion
Lifestyle
Lifestyle·26 August 2026

M&S offers £10 reward as it targets Bank Holiday rush for schoolwear and autumn fashion

M&S is giving 25 million Sparks members £10 back when they spend £50 on fashion this Bank Holiday weekend, targeting school uniform and autumn wear.

This summer, luxury fashion is finally embracing plus size style without compromise
Fashion
Fashion·24 August 2026

This summer, luxury fashion is finally embracing plus size style without compromise

Luxury fashion finally offers plus size summer collections with bold colour, silk and resort wear that celebrates rather than conceals in 2026.

Scanlan Theodore makes the case for considered dressing
Fashion
Fashion·14 August 2026

Scanlan Theodore makes the case for considered dressing

Scanlan Theodore's AW26 collection champions precise tailoring and cashmere outerwear over logo-driven quiet luxury. The Australian house offers navy suiting, sequins and structure for women who expect to be looked at.

FASHIONPHILE brings luxury resale offline with its first London store
Fashion
Fashion·11 August 2026

FASHIONPHILE brings luxury resale offline with its first London store

FASHIONPHILE opens its first UK physical store in Vauxhall, letting British customers inspect pre-owned Hermès, Chanel and Louis Vuitton pieces in person.

Yeehaw, But Make It Chic: Why Cowgirl Is Summer’s Hottest Fashion Trend
Fashion
Fashion·09 August 2026

Yeehaw, But Make It Chic: Why Cowgirl Is Summer’s Hottest Fashion Trend

Western fashion rides into summer as the season's hottest trend, blending Americana with modern style through suede boots, statement belts and rodeo graphics.

Why Japan's greatest designs are becoming the world's most collectable
Fashion
Fashion·05 August 2026

Why Japan's greatest designs are becoming the world's most collectable

The Honda Motocompo folding scooter returns as a £340 Seiko watch, limited to 8,000 pieces worldwide. Why Japan's practical design now defines collecting.

YOUR BOOTS ARE AMAZING, DARLING. Funky, Sexy Boots for Men.
Fashion
Fashion·03 August 2026

YOUR BOOTS ARE AMAZING, DARLING. Funky, Sexy Boots for Men.

Jeffery West boots bring rock 'n' roll edge to menswear with flamboyant designs named after misfits, gangsters and serial killers. Prices start high but sales offer relief.

By Gary McGhee
The Pirelli Calendar is looking beyond fashion to tell a deeper story about India
Fashion
Fashion·29 July 2026

The Pirelli Calendar is looking beyond fashion to tell a deeper story about India

Pirelli Calendar 2027 turns to India with photographers Sølve Sundsbø and Avani Rai, featuring Freida Pinto, Rupi Kaur and Anoushka Shankar in Rajasthan and Delhi.

PUMA Launches ULTRA NITRO™ 7 as African Football Continues to Shape the Global Game
News
News·23 July 2026

PUMA Launches ULTRA NITRO™ 7 as African Football Continues to Shape the Global Game

PUMA launches ULTRA NITRO™ 7, its fastest football boot yet, featuring NITROFOAM™ ELITE technology for the first time while centering African football partnerships.

Former BBC Dragon James Caan backs SNAG Tights in bet on lower-return fashion model
News
News·22 July 2026

Former BBC Dragon James Caan backs SNAG Tights in bet on lower-return fashion model

James Caan backs SNAG Tights with seven-figure investment after firm cuts returns to 2% versus 40% industry average through size-inclusive design.

In Her Shoes - a look into founder of Stessa By Sarah, Sarah Marsden, life, and creative journey.
Fashion
Fashion·18 July 2026

In Her Shoes - a look into founder of Stessa By Sarah, Sarah Marsden, life, and creative journey.

Sarah Marsden launched Stessa in her forties, creating luxury shoes and handbags designed as matching sets. The Italian-made brand reimagines accessories.

Farah Kadhimi and the architecture of feminine strength
Fashion
Fashion·14 July 2026

Farah Kadhimi and the architecture of feminine strength

Farah Kadhimi's FJK womenswear house uses sculptural construction to give physical form to feminine strength, not transform who a woman is.

Why Dower & Hall's Fire Horse Talisman Necklace Speaks to a New Generation of Jewellery Buyers
Fashion
Fashion·03 July 2026

Why Dower & Hall's Fire Horse Talisman Necklace Speaks to a New Generation of Jewellery Buyers

Dower & Hall launches Fire Horse Talisman Necklace marking rare 60-year zodiac alignment. The London jeweller founded in 1990's Year of the Horse returns to its roots.

Stylist’s Picks
Fashion
Fashion·25 June 2026

Stylist’s Picks

Festival fashion shifts from maximalism to quiet luxury. Bottega Veneta jewellery, Khaite fringe and vintage boots define the new bohemian wardrobe.

 IPNG Design and the Return of Clothes With Character
Fashion
Fashion·10 June 2026

IPNG Design and the Return of Clothes With Character

IPNG Design builds womenswear collections around artistic storytelling and illusion-based prints, handcrafted in Turkey with intricate detail and visual impact.

From fine fragrance to smart technology: the Father's Day gifts that stand out
Culture
Culture·05 June 2026

From fine fragrance to smart technology: the Father's Day gifts that stand out

Father's Day gifts for 2026: Penhaligon's Quercus fragrance, HexClad cookware, Tommy Hilfiger leather wallets and premium hampers that solve the perennial gifting problem.

The £10 million watch launch that shows luxury brands are no longer selling products
News
News·04 June 2026

The £10 million watch launch that shows luxury brands are no longer selling products

AP x Swatch Royal Pop collaboration generated £10.41 million in earned media value, with 11 billion social media views driven by queues and hype.

Jade Sammour on Reinvention, Memory and the Things We Choose to Hold Onto
Fashion
Fashion·20 May 2026

Jade Sammour on Reinvention, Memory and the Things We Choose to Hold Onto

Jade Sammour, founder of Dainty London, on leaving her NHS role as a Children's Heart Transplant Nurse to build a sustainable jewellery brand rooted in care.

Cardi B And The New Luxury Economy: Why Fashion’s Biggest Names Are Turning To Resale
Fashion
Fashion·20 May 2026

Cardi B And The New Luxury Economy: Why Fashion’s Biggest Names Are Turning To Resale

Cardi B joins FASHIONPHILE as 2026 Global Brand Ambassador as luxury resale moves from financial necessity to cultural aspiration across fashion.

Barney's Originals understands that great leather never really goes out of style
Fashion
Fashion·12 May 2026

Barney's Originals understands that great leather never really goes out of style

Explore Barney’s Originals and discover how this iconic brand redefines leather fashion. Barney’s Originals blends heritage with modern style.

Two Photographers, One Vision Split in Two . The 2027 Pirelli Calendar Rewrites Its Own Rules
Fashion
Fashion·05 May 2026

Two Photographers, One Vision Split in Two . The 2027 Pirelli Calendar Rewrites Its Own Rules

Discover how the 2027 Pirelli Calendar breaks tradition with dual photographers. Explore Pirelli Calendar's new multi-perspective storytelling.

MiOwne’s Revival Collection Knows Exactly What It’s Doing
Fashion
Fashion·01 May 2026

MiOwne’s Revival Collection Knows Exactly What It’s Doing

Discover MiOwne's Revival, a disciplined eyewear collection inspired by timeless designs. Explore MiOwne's refined styles today!

Layla Swimwear: Ibiza, Elegance and the Art of Conscious Luxury
Fashion
Fashion·28 April 2026

Layla Swimwear: Ibiza, Elegance and the Art of Conscious Luxury

Discover the elegance of Layla Swimwear, a lifestyle brand merging Ibiza-inspired sophistication with conscious luxury. Explore Layla Swimwear today!

Anthony Moss on collecting, class, and why the walking cane never really left
Fashion
Fashion·24 April 2026

Anthony Moss on collecting, class, and why the walking cane never really left

Explore Anthony Moss's unique perspective on collecting walking canes and their cultural significance. Discover why Anthony Moss believes they never truly disappeared.

Where Jewellery Becomes Personal: Inside Augustine Jewels
Fashion
Fashion·23 April 2026

Where Jewellery Becomes Personal: Inside Augustine Jewels

Some jewellery begins at the counter. Augustine Jewels begins elsewhere, with a pencil line that decides everything that follows.

Primark Demerger Marks A Clear Break In Strategy For ABF
Fashion
Fashion·21 April 2026

Primark Demerger Marks A Clear Break In Strategy For ABF

Explore how the Primark demerger marks a strategic shift for ABF, giving Primark independence and focus. Discover Primark's future now.

Alpaca Apparel Is What Happens When Fashion Stops Talking and Starts Proving It
Fashion
Fashion·17 April 2026

Alpaca Apparel Is What Happens When Fashion Stops Talking and Starts Proving It

Discover Alpaca Apparel, where fashion meets sustainability. Alpaca Apparel offers unmatched quality with ethically sourced materials. Explore now!

George Russell, IWC and the Shift From Track Time to Space Time
Fashion
Fashion·16 April 2026

George Russell, IWC and the Shift From Track Time to Space Time

Explore the fascinating shift as George Russell and IWC move from track time to space time. Discover how George Russell embodies precision and innovation.

Maison Tangerine: The Linen Brand Rewriting Summer, One Colour at a Time
Fashion
Fashion·15 April 2026

Maison Tangerine: The Linen Brand Rewriting Summer, One Colour at a Time

Discover Maison Tangerine's unique linen, redefining summer fashion with vibrant colors and quality. Explore Maison Tangerine's lifestyle today!

IWC Schaffhausen Builds a Watch for a Place Where Time Stops Making Sense
Fashion
Fashion·14 April 2026

IWC Schaffhausen Builds a Watch for a Place Where Time Stops Making Sense

Discover how IWC Schaffhausen crafts a watch for space, where time defies norms. Explore IWC Schaffhausen's innovative design for orbit.

Tiffany Queen - Pop ambition, identity, and the making of a modern persona
Fashion
Fashion·07 April 2026

Tiffany Queen - Pop ambition, identity, and the making of a modern persona

Explore the world of Tiffany Queen, where pop ambition and identity intersect. Discover how Tiffany Queen is crafting a modern persona and legacy.

This years Oscars Didn’t Belong to Hollywood. They Belonged to the Internet.
Fashion
Fashion·23 March 2026

This years Oscars Didn’t Belong to Hollywood. They Belonged to the Internet.

Experience the shift at this year's Oscars as the internet takes center stage. Discover how influencers and real-time content redefined the Oscars night.

London Positions Itself at the Centre of the Global Fragrance Conversation as National Fragrance Week Launches
Fashion
Fashion·13 March 2026

London Positions Itself at the Centre of the Global Fragrance Conversation as National Fragrance Week Launches

Explore the heart of the fragrance world at National Fragrance Week. Join London’s first Fragrance Hub to discover scent innovation and culture.

FREITAG’s F171 LAURA Returns With Road-Tested Attitude
Fashion
Fashion·11 March 2026

FREITAG’s F171 LAURA Returns With Road-Tested Attitude

Discover FREITAG's F171 LAURA, a cult bag with a road-tested attitude. Reimagined for today, each unique piece carries FREITAG's legacy.

Marks & Spencer Appoints Gillian Anderson as Its First Chief Compliments Officer
Fashion
Fashion·10 March 2026

Marks & Spencer Appoints Gillian Anderson as Its First Chief Compliments Officer

Discover how Gillian Anderson transforms style with Marks & Spencer's new role. Explore the impact of compliments in fashion with Gillian Anderson.

The Watch Drop That Refuses to Repeat Itself Detrash
Fashion
Fashion·03 March 2026

The Watch Drop That Refuses to Repeat Itself Detrash

Scarcity is easy to manufacture. Authentic rarity is not.

M&S Plants Its Flag at Silverstone Circuit — A Multi-Year Move Into the Fast Lane of British Culture
Fashion
Fashion·03 March 2026

M&S Plants Its Flag at Silverstone Circuit — A Multi-Year Move Into the Fast Lane of British Culture

Discover how M&S is making waves at Silverstone, becoming an Official Partner and Main Stage sponsor. Dive into Silverstone's cultural epicenter.

The New Guard Has Arrived: Inside Flair Fashion’s Next Generation Takeover
Fashion
Fashion·01 March 2026

The New Guard Has Arrived: Inside Flair Fashion’s Next Generation Takeover

Discover Flair Fashion's bold new era, spotlighting emerging design talent and redefining the fashion landscape. Explore Flair Fashion's curated showcase now!

Marks & Spencer Takes Pole Position with Atlassian Williams F1 Team Partnership
Fashion
Fashion·25 February 2026

Marks & Spencer Takes Pole Position with Atlassian Williams F1 Team Partnership

Discover how Marks & Spencer redefines travel style with the Williams F1 Team partnership. Explore the synergy of fashion and Formula 1 excellence.

Claudia Wang’s Digital Fairytale at London Fashion Week A/W26
Fashion
Fashion·23 February 2026

Claudia Wang’s Digital Fairytale at London Fashion Week A/W26

Step into Claudia Wang's Digital Fairytale at London Fashion Week A/W26, where Claudia Wang merges fantasy with fashion in a dreamlike showcase.

The Lila Lobster: Jewellery With Personality, Not Permission
Fashion
Fashion·12 February 2026

The Lila Lobster: Jewellery With Personality, Not Permission

Explore The Lila Lobster for jewellery with personality, not permission. Discover how The Lila Lobster redefines style with its unique, bold designs.

Adidas Football Climbs 48 Places to Claim Second Spot in UK Instagram Fashion League
Fashion
Fashion·02 February 2026

Adidas Football Climbs 48 Places to Claim Second Spot in UK Instagram Fashion League

Discover how Adidas Football climbed 48 places to secure the second spot in the UK Instagram Fashion League. Explore Adidas' winning strategy.

Five Valentine’s Outfits That Understand Romance in 2026
Fashion
Fashion·01 February 2026

Five Valentine’s Outfits That Understand Romance in 2026

Explore five Valentine’s outfits that redefine romance in 2026. Discover how Valentine’s dressing is about personal, intentional style.

Agne Kuzmickaite Turns the Everyday Into Art With Her New Collection My Day
Fashion
Fashion·28 January 2026

Agne Kuzmickaite Turns the Everyday Into Art With Her New Collection My Day

Discover Agne Kuzmickaite's My Day collection, transforming everyday moments into art. Explore My Day's intimate and sustainable fashion journey.

The sports bag built to outlast your resolutions
Fashion
Fashion·20 January 2026

The sports bag built to outlast your resolutions

Discover the sports bag that outlasts resolutions. The F46 CLARK sports bag adapts to your lifestyle, offering durability and unique design.

Aston Martin brings its performance DNA to the wrist
Fashion
Fashion·13 January 2026

Aston Martin brings its performance DNA to the wrist

Explore the Aston Martin Watches and Jewellery Collection, where Aston Martin's performance DNA meets refined craftsmanship for a lifestyle upgrade.

King Seiko returns to its most exacting moment in time
Fashion
Fashion·13 January 2026

King Seiko returns to its most exacting moment in time

Discover the legacy of precision with the King Seiko 45KS Two tone Redux. Celebrate Seiko's heritage and innovation in watchmaking.

Seiko returns to its origins with a quietly refined Presage Tonneau
Fashion
Fashion·13 January 2026

Seiko returns to its origins with a quietly refined Presage Tonneau

Discover the elegance of Seiko's Presage Tonneau, a watch blending heritage and modernity. Explore the refined craftsmanship of Presage Tonneau.