Emirates launches new EK FIT and EK TRAVEL fashion collections

The airline expands its lifestyle offering with performance sportswear, comfortable travel essentials and practical accessories designed for life on the move.

Emirates has unveiled two new lifestyle collections for autumn 2026, bringing together technical sportswear and contemporary travel clothing under its EK FIT and EK TRAVEL ranges.

Launched through the Emirates Official Store on 19 October, the collections arrive ahead of the tenth Dubai Fitness Challenge and the winter travel season, reflecting the airline's growing interest in products designed for everyday life beyond the aircraft.

Both ranges feature a coordinated colour palette of navy, burgundy and olive, with an emphasis on comfortable fabrics, practical details and versatile designs.

EK FIT: Sportswear designed for movement

The EK FIT collection focuses on lightweight performance clothing intended for exercise and active lifestyles.

Designed with breathable fabrics and moisture management properties, the women's range includes mid rise leggings, sports vests and a fitted long sleeve top with a half zip fastening.

The top incorporates thumb holes and a concealed back pocket, combining practical features with a streamlined silhouette. Selected pieces are available in navy, olive and burgundy.

For men, the collection includes a long sleeve training top, a high neck half zip layer and fitness shorts.

The shorts feature a supportive inner lining, an elasticated drawstring waistband and a seven inch length, offering a practical option for gym sessions and general training.

The collection also introduces accessories, including a waterproof gym bag with a separate shoe compartment, a lightweight nylon cap with ventilated mesh panels and an insulated stainless steel water bottle.

The bottle features a leakproof drinking straw and a magnetic ring designed to hold a compatible smartphone.

EK TRAVEL: Comfortable clothing for journeys and everyday wear

Where EK FIT prioritises performance, EK TRAVEL takes a more relaxed approach, with coordinated clothing designed for travelling, lounging and casual occasions.

The collection uses soft fabrics incorporating cotton and modal, with simple silhouettes and understated detailing.

Women's pieces include an oversized, slightly cropped half zip top made from lightweight stretch modal, paired with matching wide leg trousers.

The men's range features a crew neck sweatshirt and straight leg trousers, both finished with central pleat detailing to create a more tailored appearance.

Matching sets are available in navy and olive, while a unisex oversized T shirt comes in burgundy, almond, navy and olive.

The collection reflects a wider preference for clothing that can transition comfortably between travelling and everyday activities, without relying on traditional sportswear styling.

Prices and availability

Prices across the new Emirates lifestyle collections start at AED 110.

Both EK FIT and EK TRAVEL are available through the Emirates Official Store online, as well as selected physical retail locations in Dubai.

These include Emirates Group Headquarters in Al Garhoud, the Emirates Group Technology Centre in Deira, the dnata Travel Centre on Sheikh Zayed Road and the Emirates World store in Town Centre Jumeirah.

Members of the Emirates Skywards loyalty programme can also earn and redeem Skywards Miles when shopping through the Emirates Official Store.

With its latest launch, Emirates continues to develop its retail identity beyond traditional airline merchandise, offering clothing and accessories intended to appeal to travellers and fitness enthusiasts alike.