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Retail’s AI Moment Has Arrived, But Execution Is Falling Short

Discover how AI is revolutionizing UK retail but falling short in execution. Learn why AI adoption hasn't translated to impactful experiences.

23 March 2026·1 min read
Retail’s AI Moment Has Arrived, But Execution Is Falling Short

Artificial intelligence is already embedded in the UK retail landscape. According to research from CI&T, more than 60% of consumers are now using AI tools as part of their shopping journey, with over half doing so regularly. On the surface, adoption is not the challenge.

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