Timex x UFC

Following the announcement of their major global sponsorship and licensing partnership, Timex has officially entered the Octagon® as the first ever official Timekeeper and Watch Partner of UFC® . Continuing the brand’s reputation for designing some of the toughest watches that take a licking and keep on ticking in the industry.

The collection has been expertly engineered with legendary durability and best-in-class design, created at the Giorgio Galli Design Lab in Milan, Italy. The result is an unbeatably tough, sport-centric wearing experience for any fighter and the only watch tough enough for UFC® .

“ Timex and UFC ® share a heritage of determination, ingenuity, and grit and we are honoured to join the most innovative force in combat sports to clock its greatest moments, " says Shari Fabiani, Sr. Vice President Brand & Creative at Timex Group. “Being able to bring accurate, durable and innovative timekeeping to fighters and fansalike and offering hard-hitting features that embody the toughness and tenacity of two powerhouse brands is a match worthy in its own right.”