GROUNDTRUTH follows path of success, launching pre-orders for Ed Stafford collaboration duffel bag
GROUNDTRUTH , a leading luggage and accessory startup creating travel bags from 100% recycled materials and captured CO2 emissions, has launched its latest campaign and product - THE 38L HYBRID DUFFLE PACK in collaboration with renowned explorer Ed Stafford . The sustainability startup is crowdsourcing funding AND also
GROUNDTRUTH , a leading luggage and accessory startup creating travel bags from 100% recycled materials and captured CO2 emissions, has launched its latest campaign and product - THE 38L HYBRID DUFFLE PACK in collaboration with renowned explorer Ed Stafford . The sustainability startup is crowdsourcing funding AND also community and pre-sale data to accurately gauge the demand for the new product. This novel approach allows it to only produce what is needed, minimising waste and maximising efficiency. Keeping with the ethos of prioritising ethical production and ensuring every single textile in the range is not only made from 100% recycled material, it minimises harmful emissions and the use of water and energy to ensure that products are produced in the most ecologically protective way possible.
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