For the Golden Boot, Orange is the New Black - Euro 2024

In the world of football boots, orange has become the new black. A deep dive into this season’s top goal scorers and their boot choices by MandM , the online retailer specialising in reduced-priced branded sportswear and fashion, reveals that almost a third of these players are lacing up in orange boots.

For over 30 years, MandM has tracked the evolution of football trends, from the classic black boots of yesteryear, still favoured by many purists, to the bold experimentation with loud, electric blues and fluorescent pinks and greens.

In the 2023/2024 season, it’s clear that the vibrant orange boot is on the front foot, particularly among top goal scorers. Marksmen across England and Europe, including Erling Haaland, Ollie Watkins, Alexander Isak and Jarrod Bowen have all donned orange boots this season, netting 141 goals between them.

As we approach the round 2 matches at the Euros, an intriguing trend has also emerged in MandM’s sales data: 64% of all football boots sold during the 2023/2024 season were orange. It’s clear that fans are following in the footsteps of their heroes.

The takeaway? Orange football boots are not only a firm favourite among top players but also a top pick for fans. With the excitement building for the upcoming Euros, we’ll be keeping a close eye on which boots top goal scorers are wearing and which of them might dribble their way to the coveted Golden Boot. It looks like orange boots are giving players the extra kick they need to score big!