Fashion
Fashion and beauty dominate on TikTok and Instagram in the UK according to Kolsquare’s latest report
Discover how fashion and beauty brands in the UK are dominating social media with influencer marketing, according to Kolsquare's latest report.
06 November 2024·1 min read
Fashion and Beauty brands have used influencer marketing to dominate social media in the UK according to a report by influencer marketing platform Kolsquare. Zara takes the No:1 slot in the top 100 brands rankings for EMV (earned media value) on Instagram, while L’Oréal Paris leads the way on TikTok.
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