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Retail footfall is rising, but not in the way brands expected

The latest retail footfall figures suggest a lift, but the detail tells a more complicated story. March recorded a 2.4 per cent year on year increase according to the latest BRC data, a figure that on paper signals recovery, yet falls short of what many retailers had anticipated given how the month was structured.

10 April 2026·1 min read
Retail footfall is rising, but not in the way brands expected

The latest retail footfall figures suggest a lift, but the detail tells a more complicated story. March recorded a 2.4 per cent year on year increase according to the latest BRC data, a figure that on paper signals recovery, yet falls short of what many retailers had anticipated given how the month was structured.

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