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Business & Finance

Kolsquare Acquired by Team.blue, Expanding Its Influence in the European Tech Market

Discover how Team.blue's acquisition of Kolsquare is reshaping the European tech market and expanding influencer marketing possibilities.

07 October 2024·3 min read
Kolsquare Acquired by Team.blue, Expanding Its Influence in the European Tech Market

Kolsquare, Europe’s leading influencer marketing platform and a Certified B Corporation, has announced its acquisition by team.blue , one of Europe's largest private tech companies. This acquisition strengthens team.blue 's position in the Software as a Service (SaaS) market, as the company continues to expand its portfolio across 23 countries, including Austria, Belgium, France, Germany, Italy, and the UK.

Founded in Paris in 2018 by CEO Quentin Bordage, Kolsquare quickly established itself as the top influencer marketing platform in Europe. Its innovative, data-driven solutions have helped brands enhance their marketing strategies through partnerships with Key Opinion Leaders (KOLs). Today, the company employs over 50 experts and connects brands with influencers across Instagram, TikTok, YouTube, Facebook, Snapchat, and X (formerly Twitter) in 180 countries.

Kolsquare's platform stands out due to its comprehensive set of tools, including analytics and social listening modules. These enable marketing professionals to manage their influencer campaigns effectively, from outreach to performance benchmarking. The platform’s commitment to transparency and ethical collaboration as a Certified B Corporation has solidified its reputation as a leader in responsible influence marketing.

The acquisition by Team.blue marks a pivotal moment for both companies. Team.blue , which encompasses over 60 successful brands in web hosting, e-commerce, and lead generation, will now integrate Kolsquare’s expertise in influencer marketing into its extensive ecosystem. With over 30,000 agencies and 3.3 million SMB customers, team.blue offers a vast customer base that stands to benefit from Kolsquare’s platform, enabling more businesses to expand their digital presence.

Quentin Bordage expressed excitement about the acquisition, highlighting that Kolsquare’s mission to empower brands with the superpowers of influence will be accelerated by team.blue ’s resources. Claudio Corbetta, CEO of team.blue , echoed this sentiment, noting the importance of integrating Kolsquare into their ecosystem to enhance their customers' ability to drive online success through influencer marketing.

As Kolsquare continues to grow across France, Germany, Spain, Italy, and the UK, team.blue ’s support will allow for further expansion throughout Europe and beyond. This partnership is expected to bring significant advancements in product development, marketing, and strategic acquisitions, fueling Kolsquare’s impressive track record of profitable growth.

This acquisition signals a strong future for both companies, as they work together to shape the next generation of influencer marketing and online business solutions.

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