Is This London’s New It Girl? : We Sit Down with Amber Tutton

Model, content creator and a rising name on London’s social scene, Amber Tutton is carving out her own space in the worlds of fashion, beauty and luxury lifestyle. With an eye for glamour, a love of travel and a growing digital presence, Amber embodies a new generation of women defining success on their own terms. We sit down with her to talk personal style, life behind the camera, London’s most glamorous hotspots and what comes next.

Amber, your name is becoming increasingly familiar across London’s fashion and social scene. For those who are only just discovering you, who is the real Amber Tutton beyond the beautiful Instagram feed?

The real Amber is certainly a more ditsy and goofy I certainly have an at home Amber and the out and about Amber that some describe as glamour LOL

You’ve built a career spanning modelling and content creation. How did your journey begin, and was being in the spotlight always something you envisioned for yourself?

I always wanted to do photography, but on my first day learning to use my camera the model didn’t turn up, so I was the stand in model, it didn’t come naturally but I learned light and angles and found a love for modelling that day onwards

Your personal style effortlessly blends femininity, confidence and glamour. How would you describe your signature aesthetic, and which luxury designers or fashion houses are you particularly drawn to?

I’m super drawn to Fairfax and favor, I adore the country aesthetic I absolutely love the classic detailing of their designs, but in total honesty I do like Zara for basics and Of course another love of mine is vspr for a lot of their going out fits!

From glamorous evenings in the capital to beautiful hotel breaks, you seem to embrace the finer things in life. What does luxury mean to you personally, and has your definition of it changed over time?

Luxury is all about the experience, I appreciate places that are accommodating, comfort is my idea of luxury. Visually I love interiors that are interesting and photographic.. quality food , drink, and great company will always be the best luxury in life imo.

London is a city that never goes out of style. Where are your favourite places to dine, enjoy cocktails or spend an indulgent afternoon? And where might we find you on the perfect London evening?

The Dorchester is a personal favourite, it just holds such a magnificent feel, such variety of restaurants and the feeling when you enter another time zone and one that you are royalty! I really love Zuma too simplistic but super tasty food & lastly the RITZ! Classic they have a great outside terrace, highly recommend.

Social media offers a window into a seemingly picture-perfect world, but there’s always more happening behind the scenes. What’s been the biggest misconception people have had about you, and how do you stay grounded in an industry so focused on appearances?

I try to show my goofiness whenever I meet people and try to share short videos showing my personality I’m for sure quirky.. people can take me the wrong way Of course, you can’t always please everyone and it’s hard to change people's minds once they create judgement, I’d like to think people see the effort I put in and the positivity I share online. I’m super grounded and I’ve truly worked from the ground up, and when I say up I don’t mean in a sense I’m higher than anyone else as I’m not. I’m just human, we all are. No one is better than the other, we all try and blag on the way , don’t we?

Finally, Amber, with your profile continuing to grow and new opportunities undoubtedly on the horizon, what’s next? Are there any dream collaborations, exciting projects or personal ambitions you’re determined to make a reality?

Well, I’m wishing to really branch out in content creation, I’d love to continue teaming up with brands, outside of my ambitions with videography and creating I’d potentially love to start story telling on a podcast! Another dream would be to have a British clothing brand campaign on a billboard in London, but we shall see ;)