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Lifestyle

HBO Max Lights UP Oxford Street With A Spellbinding Harry Potter Themed Christmas Takeover

Oxford Street transforms into Harry Potter wonderland this Christmas as HBO Max partnership brings illuminated designs and UK's largest flagship shop to London.

By Hinton.·12 October 2026·Updated 12 October 2026·2 min read
HBO Max Lights UP Oxford Street With A Spellbinding Harry Potter Themed Christmas Takeover

New West End Company and HBO Max today announce a landmark partnership to bring the magic of Harry Potter to Oxford Street this Christmas.

The collaboration will transform one of London’s most iconic destinations into a festive celebration of one of the world’s most beloved stories, bringing a host of Harry Potter inspired celebrations and attractions to shoppers, commuters, international visitors and fans throughout the festive season.

The partnership is timed to celebrate the Christmas launch of new HBO Original TV series HARRY POTTER AND THE PHILOSOPHER’S STONE, alongside the opening of Harry Potter Shop Oxford Street – the UK’s largest official Harry Potter flagship shop, which opens its doors to wizards, witches and Muggles on 4th November. Together these moments ensure London’s West End is transformed with Hogwarts magic this festive season.

Bringing Magic and Wonder to Oxford Street

Alongside Oxford Street’s iconic star Christmas lights, visitors will be treated to a series of specially created illuminated designs to bring the world of Harry Potter to life.

Dee Corsi, CEO, New West End Company states, “This will be a historic moment for Oxford Street. Bringing the world of Harry Potter to the street will create an unforgettable Christmas experience and showcase the West End at its very best. It is an exciting opportunity for retailers and a magical moment for shoppers, visitors and fans alike.”

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