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Business

Charlotte Tilbury is the UK’s Christmas beauty winner on social media

Discover why Charlotte Tilbury emerged as the top Christmas beauty winner on social media. Uncover influencer insights and the latest beauty trends.

20 December 2024·1 min read
Charlotte Tilbury is the UK’s Christmas beauty winner on social media

Charlotte Tilbury emerged as the big winner of the Christmas gift beauty wars across TikTok and Instagram according to influencer marketing platform Kolsquare. The brand employed 1.56K influencers and earned an engagement volume of 1.76m and an impressive 42.7% share of voice. However, Glossier got the highest engagement rate at 3.88% compared to Charlotte Tilbury’s 2.37%. Huda Beauty came a close second for engagement at 3.14%.

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