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Business

Billions of Views, Millions in Value: The Social Media Showdown Reshaping Beauty’s Global Order

Explore the Social Media showdown reshaping beauty's global order. Learn how Social Media is redefining power in the beauty industry.

04 September 2025·1 min read
Billions of Views, Millions in Value: The Social Media Showdown Reshaping Beauty’s Global Order

The UK beauty industry has never been short of power struggles, but the latest numbers show the battlefield has shifted from department store counters to TikTok feeds and Instagram grids. According to the 2025 Beauty Rankings report from influencer marketing platform Kolsquare, L’Oréal Paris has muscled its way past Charlotte Tilbury to dominate both platforms, rewriting the rules of digital clout in the process.

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