What it Takes to Have a Loved Food & Drinks Brand

Love for a food and drinks brand has a massive impact on customer loyalty and recommendations according to a new study. People who love a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other, before taking their custom elsewhere. Indeed, according to the Brand Love report, such a food and drinks brand can mess up almost five times and people will still stay loyal to it.